Destination Iowa will help fund projects too boost tourism in the state

A multimillion-dollar investment has been announced to help Iowa become a more attractive destination. Gov….

A multimillion-dollar investment has been announced to help Iowa become a more attractive destination. Gov. Kim Reynolds announced Wednesday that $100 million is being invested in the Destination Iowa project. The Destination Iowa project aims to bolster the quality of life in Iowa — and attract new visitors and residents. “Communities in all corners of the state are creating unique destinations that give visitors a reason to explore and residents a reason to stay,” said Gov. Reynolds. “Destination Iowa will help more communities across the state move forward in their efforts to boost tourism and economic growth while enhancing the quality of life for Iowans.” The hospitality industry in Iowa experienced a 46.1% decrease in employment and an overall 29% decline in visitor spending as a result of the COVID-19 pandemic, according to the governor’s office. The governor’s office is providing grants to fund economic development, outdoor recreation and other attractions to bring tourists into the state.“Destination Iowa will inspire the kinds of attractions that Iowans take pride in and that will raise the positive profile of our state well beyond our borders,” Gov. Reynolds said.Applications will be accepted starting May 9. Funded projects must be completed by June 30, 2026. For more information on Destination Iowa, visit iowaeda.com/destination-iowa/.  Funding is being made available through the federal American Rescue Plan Act. More headlines:

A multimillion-dollar investment has been announced to help Iowa become a more attractive destination.

Gov. Kim Reynolds announced Wednesday that $100 million is being invested in the Destination Iowa project.

The Destination Iowa project aims to bolster the quality of life in Iowa — and attract new visitors and residents.

“Communities in all corners of the state are creating unique destinations that give visitors a reason to explore and residents a reason to stay,” said Gov. Reynolds. “Destination Iowa will help more communities across the state move forward in their efforts to boost tourism and economic growth while enhancing the quality of life for Iowans.”

The hospitality industry in Iowa experienced a 46.1% decrease in employment and an overall 29% decline in visitor spending as a result of the COVID-19 pandemic, according to the governor’s office.

The governor’s office is providing grants to fund economic development, outdoor recreation and other attractions to bring tourists into the state.

“Destination Iowa will inspire the kinds of attractions that Iowans take pride in and that will raise the positive profile of our state well beyond our borders,” Gov. Reynolds said.

Applications will be accepted starting May 9. Funded projects must be completed by June 30, 2026. For more information on Destination Iowa, visit iowaeda.com/destination-iowa/.  Funding is being made available through the federal American Rescue Plan Act.

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